In this constantly-connected, 24/7, three-screen world in which we live, there’s incredible pressure being put on traditional brands and brand marketers. We’re seeing decades-old brands—like Radio Shack, Nokia and Pontiac—disappear.
How will brands survive? And, which ones are more likely to survive?
Owen Shapiro is a futurist, market researcher and strategist for some of the world’s biggest brands.
We examine the future of brands and marketing from his latest book Brand Shift.
Simon Mainwaring is a branding consultant for the digital age who was dismayed at the Me First attitude of many in business before the Great Recession. He blends the need to do good with the need for profits and helps companies do both. We look at the principles in his book We First and relate them to Occupy Wall Street and other worldwide movements.
Jim Carrillo is a rocket scientist—literally. He’s been involved with technology his entire career. He helps us simplify our technology choices and help us focus on business, not computers, from his book Increase Sales & Eliminate Costs Using Simple Technology.
Jay Baer embodies the spirit of the Internet revolution. He is among the top social media experts in the country. We discuss how to shift any business to be more agile, from his book The Now Revolution.
Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Friday, August 12, 2011. Listen at www.BrainstorminOnline.com or on AM 1400 in Ventura at 10 o’clock am Pacific time.
Ben Keesey is an example of several things: 1) the power of social networking 2) the influence a dedicated group of individuals can have on the world 3) the knowledge of how to motivate Millennials into action and 4) making a difference while making a living. We discuss his non-profit organization, Invisible Children, and recount some of his many achievements.