Chris Zane stared as a grassroots entrepreneur and realized people and business processes differentiate one retailer from another. We discuss how customer service—a very grassroots activity—can propel any business from his book Reinventing the Wheel.

Here is the lineup of guests on BRAINSTORMIN’ with Billy the Brain for Tuesday, May 10, 2011. Listen at or on AM 1400 in Ventura at 10 o’clock am Pacific time.