Dave Power Explains How Listening To The Voice Of The Consumer Helped Him Build J.D. Power & Associates

On 10.29.13, In Business, by Bill Frank

Dave Power, Founder of J.D. Power & Associates

James David “Dave” Power III founded J.D. Power and Associates in 1968. He grew the company to become the preeminent standard of quality in the automotive industry.

Dave sold his business to McGraw-Hill in 2005.

Dave serves as an adjunct professor at California State University Northridge’s business school.

He has an MBA in Finance from the Wharton School of the University of Pennsylvania.

Prior to starting J.D. Power and Associates, Dave was a financial analyst for Ford Motor and a marketing research consultant to General Motors’ Buick and GMC divisions.

Dave is the 1992 recipient of the Automotive Hall of Fame’s Distinguished Service Citation, awarded each year to seven of the industry’s most accomplished leaders.

He’s written a book titled, Power: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History.

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Bill Frank

I'm the host of The Bill Frank Radio Show. interview thought leaders in business, entertainment, sports, politics, technology and local California issues t. The program broadcasts at 11 o'clock am to 1 o'clock pm Pacific time every Sunday on KVTA AM 1520 or on the Internet at BrainStorminOnline.com. While the show is broadcast locally in Ventura County, CA, the guests have national—and international—appeal. I have listeners from all 50 states and the District of Columbia in the United States and over 125 countries. Listeners and guests agree. My interviews are thoughtful, insightful and fun.

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