Owen Shapiro Explains The Future Of Brands And Marketing From His Book Brand Shift

Owen Shapiro, co-author of Brand Shift

In this constantly-connected, 24/7, three-screen world in which we live, there’s incredible pressure being put on traditional brands and brand marketers. We’re seeing decades-old brands—like Radio Shack, Nokia and Pontiac—disappear.

How will brands survive? And, which ones are more likely to survive?

Owen Shapiro is a futurist, market researcher and strategist for some of the world’s biggest brands.

We examine the future of brands and marketing from his latest book Brand Shift.

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Bob Dickie Explains Proselytizing A Financial And Spiritual Message Using The Internet

Bob Dickie, president of Crown Financial Ministries

The US Economy is emerging from the Great Recession of 2008-2009 after five years of moribund GDP and job growth.

Thousands of US families were devastated by the economic downturn—many of them still recovering their losses.

While it’s impossible to predict these economic disasters, one can be better prepared to weather the consequences with proper financial planning and management.
Bob Dickie runs a company that specializes in training people in sound financial practices according to “God’s financial principles.”

The 35-year old company proselytizes both its financial and spiritual message using the Internet.

We examine how a ministry can take advantage of the Internet to reach a wider audience.

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Libby Atwater Examines Perseverance In Her Memoir What Lies Within

Libby Atwater, author of her memoir What Lies Within

You may not know it, but there’s an association of personal historians whose profession is to help others write their family history and personal journey.

Libby Atwater is a member of that society.

After years of helping others investigate and write their stories, she’s learned that everyone has a tale to tell and an interesting background. Often times, it simply takes a skilled person, such as herself, to ferret out the good stuff.

Now, she’s turned the microscope on her own life and written Part One of her memoir, What Lies Within.

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Paul Oyer Is Schooled On Economic Theory Practiced In Small Businesses From His Book Roadside MBA

Paul Oyer, co-author of Roadside MBA

Here’s a riddle for you. What do you get when you put three economic academics in a car with a GPS system and a mission to interview small business owners?

You get a book—in this case, Roadside MBA: Back Road Lessons For Entrepreneurs, Executive and Small Business Owners.

Co-author Paul Oyer and I explore some of these lessons to see if academics can apply economic theory to small business realities.

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Ryan Holiday Reveals His Philosophy For Turning Trials Into Triumphs In The Obstacle Is The Way

Ryan Holiday, author of THE OBSTACLE IS THE WAY

In an age of growing entitlement, you’re going to meet an author who believes we should “suck it up. Do our jobs. Do it right. Nobody is coming to save is. If it’s to be, it’s up to me.” His name is Ryan Holiday.

He’s drawn on the ancient philosophers of Stoicism and applied their principles to modern life in an attempt to show the universal truths of how to overcome obstacles.

We discuss his philosophy and show how you can use it to improve your daily life.

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Adam Bryant Queries 200 CEOs To Discover How To Be Quick And Nimble

Adam Bryant, author of Quick And Nimble

As the world shifts to more of a knowledge economy, companies that can attract and retain the best and brightest employees will be the winners.

The most highly sought-after executives will be those that can create an environment where employees can grow, contribute, and feel rewarded.
Adam Bryant draws on interviews with more than 200 CEOs to offer business leaders the wisdom and guidance to move their organizations faster, quicker and more nimbly.

The book, Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation, taps into the collective wisdom of CEOs like Jeff Weiner of LinkedIn, Tony Hsieh of Zappos, Angie Hicks of Angie’s List and Steve Case formerly of AOL. Adam uses his unprecedented access to the CEOs to map out best practices that other business managers can put into effect.

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Melissa McCarty Reveals Her Past And Her Career Path In News Girls Don’t Cry

Melissa McCarty, author of News Girls Don't Cry

Those of us watching the evening news on television expect our reporters to be objective, professional and truthful when it comes to the stories they report.

But few of us stop to consider what goes on inside the head of these reporters we invite into our homes.

Melissa McCarty takes behind the facade that news reporters project on the camera. She brings humanity to the otherwise sterile persona most news people project from her book, News Girls Don’t Cry

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Harry Smith Explores Marijuana In America: Colorado Pot Rush For CNBC

Harry Smith of NBC, host of Marijuana In America: Colorado Pot Rush

There’s a new meaning to the slogan, “Mile High City.”

In January 2014, Colorado made history to became the first US state to allow the legal sale of marijuana for recreational use—beginning what many believe will be the next great rush for Colorado’s economy.

CNBC is airing a special titled Marijuana In America: Colorado Pot Rush that will examine all sides of this groundbreaking new law.

Joining me to discuss the opportunities and challenges of the legalized marijuana roll out in Colorado is veteran journalist, Harry Smith.

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Kasey Kirby Explores Free Market Capitalism Through Food Trucks In His Movie, Dog Days

Kasey Kirby, director of Dog Days documentary

Documentary director, Kasey Kirby, visited Santa Barbara, CA for the Santa Barbara International Film Festival where he debuted his latest movie, Dog Days. The documentary examines whether free market capitalism is the best path to prosperity through the lens of two food truck street vendors in Washington, D.C.

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Joyce Gioia Comments On The Oxford University Study That Predicts 47% Of Job Categories Will Disappear In 20 Years

Joyce Gioia, CEO of The Herman Group

A recent Oxford University study argues that jobs are at risk of being automated in 47% of all occupational categories over the next 20 years.

Couple that with the fact that the proportion of American adults participating in the labor force recently hit its lowest level since 1978, and you can see there is an unemployment crisis looming.

How are governments and schools prepared to deal with this looming crisis?

Joining me today to discuss this is Joyce Gioia, one of this country’s most sought-after experts in human relations and employment trends.

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Bill Frank’s Guests

Here is the lineup of guests for Guests For October 5, 2013

Guests For October 5, 2013

My guests this week are Bob McCord, founding member of VREG, talking about Ventura's budget woes; healthcare expert Sally Pipes exposing the flaws of Obamacare as the Insurance Exchanges open for business; and Stuart Crain, CEO of TVTalk discussing how his app will revolutionize television viewing. Read More

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