Larry Sternlieb Explains Selling in the Real World

Larry Sternlieb, author of Selling In The Real World

Larry Sternlieb explains the psychology of keeping a positive attitude towards sales in the real world.

His SITRW system stands for special, information, transformation, ready and win.

Larry’s book, Selling in the Real World, is drawn from his experience selling for over 30 years.

Here the interview below: