At 34, Jim Kukral had a life-changing event that forced him to build a business around his lifestyle, not the other way around. Jim is the author of  Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue.

Whenever he begins his consulting with a new client, Jim asks two questions: 1) what’s your number? 2) how many hours do you want to work?

In Attention!, Jim looks at several strong marketing companies: a. 5-hour Energy b. FedEX and c. Google. What makes 5-hour Energy interesting is that it has 70% of a $800 million industry. It ships 4.6 million units per week.

Each of these companies practices cornerstone principles: a. Say what you do b. Solve problems (entertain) c. Know your customer d. Be the alternative and e. Make it easy.

Jim tells an amusing, and informative, story of how he broke through to get the attention of a billionaire, Mark Cuban.

Jim’s catch phrase is “Doers get what they want, the others get what they get.”

Listen to this informative interview below: