Mitchell Goozé, author of IT'S NOT ROCKET SCIENCE

Mitch Goozé is a recognized expert in marketing, innovation and leadership, strategic positioning, and customer relationships.

Mitch Goozé has addressed groups throughout the world on marketing and strategy.

Mitch is an experienced general manager and leader with operating experience in the high technology and consumer products industries—Mitch was president of Teledyne Components, a division of Teledyne, Inc. for five years.

Mitch has a B.S. in Engineering from the University of California, Los Angeles (UCLA). He did graduate work in electrical engineering at the California State University, Long Beach and graduate business studies at Santa Clara University. He holds an MS and an MBA from The Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland.

Mitch has three books on marketing in print. His latest is titled It’s Not Rocket Science: Using Marketing to Build a Sustainable Business