Peter Sims Explains Why It’s Best To Innovate Through Little Bets

Peter Sims, author of LITTLE BETS

Peter Sims is an author, speaker, and entrepreneur.  He was the coauthor with Bill George of the best-selling book, True North.

His latest book is Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.

Previously, he worked in venture capital with Summit Partners, a leading investment company, including as part of the team that established the firm’s London Office.

His work has appeared in Harvard Business Review, Tech Crunch, Fortune, and as an expert blogger for Fast Company.

Peter received an M.B.A. from Stanford Business School where he and several classmates founded a popular course on leadership and he collaborates with faculty at Stanford’s Institute of Design (the

He lives in San Francisco and his great-great-great grandfather, Jacob Gundlach, founded Gundlach Bundschu (GunBun) in Sonoma—California’s oldest family-owned winery, which is run today by his cousins who, unlike Peter, know a lot about wine.