William Sherden Lays Bare The Unintended Consequences Of The The Best Laid Plans

William Sherden, author of Best Laid Plans

William Sherden is an Adjunct Professor at Brandeis University’s International Business School.

Prior to that, he has spent most of his career as a management consultant working with major international corporations.

Bill has published two books— Market Ownership and The Fortune Sellers—and a number of business-related articles.  His books have received critical acclaim from The New York Times and The Wall Street Journal.

Bill’s latest book is titled Best Laid Plans and explores the unintended consequences of business decisions.

Bill holds an MBA from Stanford Business School and a BS from Georgia Institute of Technology.  He is a member of Tau Beta Pi and other science and engineering honorary societies.

Bill lives with his wife in Boston Massachusetts.

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