Heather Lutze, author of THE FINDABILITY FORMULA

Heather Lutze is a nationally recognized Internet marketing speaker, trainer, and consultant in search engine marketing including SEO, Paid Search and Social Media Marketing Findability.

Heather began her Internet career as a web designer and then became a Paid Search Manager at a large dot com in Denver, Colorado, where she was responsible for a multi-million dollar paid search budget.

In July of 2000, Heather founded the Findability Group in response to all the web site owners who had paid for web sites that weren’t performing. Her 15-employee agency specializes in customized Search Marketing Solutions in Pay Per Click, SEO and Social Media Marketing.

Heather says, “If she heard, ‘If you build it they will come’ one more time, she was going to scream, because it wasn’t true. People didn’t automatically come to a web site; you had to figure out how to get them there.”