Rob Basso Explains His “Triple Threat” Theory From His Book The Everyday Entrepreneur


Rob Basso is known as “The Everyday Entrepreneur.” He has an eye for opportunities and the resourcefulness to turn them into successful ventures.

During his career he has founded Advantage Payroll Services and is a founding investor in Empire National Bank—a community bank based on Long Island, New York.

Rob is the host of Basso on Business, a monthly program that features innovative entrepreneurs.  Rob visits businesses and discusses with owners the challenges they face and the secrets of their success.

In combination with Basso on Business, Rob launched “Working Lunch With Rob Basso” an innovative lunch series designed to educate, inspire and “feed the entrepreneurial spirit.”

2009 Rob received the honor of being named the valedictorian of the Long Island Business News’ 40 Under 40 Class of 2001. His alma mater, Hofstra University, gave him the University’s Young Alumni Award in May of 2002.

Rob, his wife and their son and daughter live in Huntington, New York.

Rob has a passion for snowboarding, motorcycle riding and sports cars.