Guy Kawasaki Explains What It Takes To Be Enchanting

Guy Kawasaki, author of Enchantment

Guy Kawasaki is the co-founder of, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures.

Previously, he was the chief evangelist of Apple.

Guy is the author of 10 books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Guy has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

What his official biography doesn’t say is that he’s a hockey player, fan of the game and Wayne Gretzky admirer. Wayne’s son plays baseball at California Lutheran University in Ventura County.